Meet The Team

So, why Archetype? An archetype is more than just a concept. It’s the original model, the DNA of who a brand really is. At Archetype, we believe every business has its own unique essence, its own untapped potential. Authenticity. Our mission is to help our clients unlock that true identity and tell their story in their way. No cookie cutter approaches, no generic campaigns. Just pure, authentic storytelling that reflects the core of who you are.

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Founder & ART DIRECTOR

Aj Clark

A seasoned expert with over 15 years of experience in Sydney's creative industry, including video production, animation, film, editing, audio, podcast creation, and all facets of digital media. From marketing strategy and Facebook ads to scriptwriting and technical execution, Aj brings a wealth of expertise, conceptualising and delivering bold, innovative projects from start to finish—truly a one-stop shop for all things digital and creative. Also a lover of JDM cars (if you couldn't already tell).

Want to stand out and be seen? We'd love to work with you.

FILL OUT THE FORM BELOW WITH A BRIEF DESCRIPTION AND WE'LL SETUP A DISCOVERY SESSION TO DISCUSS YOUR PROJECT.